Cases • Areas of expertise • Work experience • Feedbacks
https://www.linkedin.com/in/marcelahippe/
Hi! I’m Marcela Hippe, a communications professional with a postgraduate degree in User-Centered Design, working with product design since 2011.
In 2018, I shifted my career focus to people management, taking on leadership roles in Product Design and Service Design teams, and also having the opportunity to build and lead Research and Content teams from the ground up.
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I manage people with a strong focus on well-being, professional fulfillment, and psychological safety. I’m genuinely committed to creating healthy, organized, and welcoming work environments for everyone. I strive to foster a culture of transparency and constructive feedback to support the professional growth of those under my leadership.
I’m an organized person, and this extends to my work routines, team processes, communications, documentation, and deliverables — combining a systemic vision, process mastery, and execution excellence.
I have led complex initiatives for both customer-facing products and internal tools. I also have strong UI skills, both for hands-on work and for guiding specialists.
I’ve worked as an educator on several occasions, such as in the UX Na Prática course at Centro Universitário Belas Artes, and as a mentor through Awari and ADPList.
What I’m most proud of in my career is hearing from amazing people that I was a meaningful leader in their journeys. I carry that as my greatest legacy.
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Strategic direction and tactical support for Product & Service Design teams, focusing on simple, scalable solutions aligned with business objectives.
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Creation of recruitment, onboarding, career path, and structured feedback processes. Routines and tools to ensure flow, alignment, and autonomy within teams.
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Leadership of Research & Consumer Insights teams to support decisions with qualitative and quantitative data. Prioritization of opportunities and definition of value drivers.
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Creation of rituals, forums, and initiatives to foster psychological safety, feedback culture, and the evolution of maturity in Design and Product.
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For over a year, I’ve been making time in my schedule for Design and Product mentorship sessions through ADPList. To date, I’ve conducted over 120 sessions, supporting the development of people transitioning careers, designers looking to improve their portfolios, and individuals seeking guidance on how to take the next step in their careers.
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2022 → 2025 AB InBev — Product Design Sr. Manager
2022 → 2022 Sympla — Product Design Manager
2021 → 2022 QuintoAndar — Product Design Manager